Deputy Director for Management – World Heritage Centre

Born in 1965, Ms. Apaydin obtained a Masters of Science in Electrical Engineering (1988) from the Electrotechnical University (LETI) in St Petersburg (Russian Federation), a Certificate in International Management (1990) from the Leningrad International Management Institute (LIMI) in St Petersburg (Russian Federation) and a Masters of Business Administration (1996) in International Business Development, Finance and Marketing Communications, as well as a Masters of Arts in Islamic Studies (2005), from the University of California (UCLA, United States of America). Moreover, in 2009, she obtained a Doctor of Philosophy in Strategy and International Business from the Ivey Business School at the University of Western Ontario (Canada). She holds certificates in Arabic and Spanish, as well as interpreter/translator certificates in French, Italian and English.
Ms Apaydin was a business consultant for private companies in the Russian Federation and Great Britain from 1988 to 1994. In 1995, she worked as an Investment Research Analyst for Capital International Research, based in Los Angeles (United States of America). In 1996 and 1997, she was Financial Advisor and Acting Chief Finance Officer for the Mouawad Group International in Jeddah (Saudi Arabia), and from 1997 to 2000 she worked as a Risk Management Professional for the Investcorp Bank in Manama (Bahreïn), London (United Kingdom) and New York (United States of America).
Ms Apaydin went on to be a business consultant for Ernst and Young in Cairo (Egypt) in 2000 and 2001. Thereafter, she served as Vice President for Strategic Planning at Countrywide Financial Corporation in Simi Valley, California (United States of America), where she designed and implemented strategic initiatives, including reporting systems for internal and external clients. Between 2007 and 2008, she occupied the posts of visiting scholar, first at the Sabanci University in Istanbul (Turkey) and then at the Sun Yat-Set University in Guangzhou (China).
In September 2009, Ms Apaydin was appointed Assistant Professor of Strategic Management at the American University, Cairo (Egypt), where she has been teaching management courses, conducting professional development workshops, publishing articles in scholarly and management journals, conducting academic research on managerial decision-making and making presentations on business practices at management conferences and seminars.
Ms Apaydin is a member of the Academy of Management, the Canadian Administrative Sciences Association, the Middle Eastern Studies Association and the Middle East Medievalists Society. She is also a member of the Board of the Levantine Cultural Center and the Anderson School Alumni Association.



Head of the Goverment of the Principality of Andorra, Government of Andorra

Born at the Principality of Andorra, 10 November 1954, Mr Bartumeu has a degree in Law at the University of Barcelona (Spain) and a degree in Law at the Social Sciences University of Toulouse (France). He is Head of Government since June 2009. Prior his public functions included: President of the parliamentary group of the Social Democratic Party of Andorra (PS) (2001-2005); elected member of the Andorran Parliament (1994-2000); member of the Andorran Parliament; President of the Legislative Commission on Economy, Finance and the European Community; member of the Legislative Commission in charge of the constituent process, and member of the Permanent Commission of the Andorran Parliament (1992-1993); Minister of Finance, Trade and Industry of the Government of Andorra (1990-1992). Other functions include: member of the bureau of the Socialist Group of the Parliamentary Assembly of the Council of Europe (2007-2008); Representative of the Members of Parliament of the Council of Europe before the Group of States against Corruption (GRECO) and President of the Subcommittee on Criminal Problems and the Fight against Terrorism (2005-2007); Vice President of the Subcommittee on Human Rights of the Parliamentary Assembly of the Council of Europe (2004); Founding member and First Secretary of the Social Democratic Party of Andorra (PS) (2000-2004); Member of the Parliamentary Assembly of the Council of Europe (1995-2001); and Member of the Executive Committee of the International Association of Young Lawyers, with headquarters in Brussels (1987-1990).



Minister for Tourism, Trade and Industry, Government of Andorra

Born 12 July 1950 in Bourg Madame. Studies include DEA (Advanced Studies Diploma, Perpignan University); Master in English Literature (Montpellier University); Degree in English literature (Montpellier University. Mr. Benet is a Founding Partner of the PIME (Association of Small and Medium businesses); Head of Mission in the Olympic Games of Barcelona; President of the Andorran Federation of Cycling; Member of the Andorran Olympic Committee; President of the Andorran Cycling Club; Board Member of the Pro-Tourism of Escaldes-Engordany; Board Member of the Club Pirinenc of Andorra. He was a Social Democrat Andorran party candidate in la Massana all municipal or national elections (territorial list of years 2001, 2003, 2005, 2007 and 2009; Sports Department Director of the Government (1998-1999).



Director, Lead Economist, and Head of the Global Competitiveness Network at the World Economic Forum

Jennifer Blanke is Director, Lead Economist, and Head of the Global Competitiveness Network at the World Economic Forum. Since joining the team in 2002, she has written and lectured extensively on issues related to national competitiveness and has edited a number of competitiveness reports, with a particular regional focus on Western Europe, and sub-Saharan Africa. From 1998 to 2002, she was Senior Programme Manager responsible for developing the business, management, and technology section of the World Economic Forum’s Annual Meeting in Davos. Before joining the Forum, Dr Blanke worked for a number of years as a management consultant for Eurogroup, Mazars Group in Paris, France, where she specialized in banking and financial market organization. Dr Blanke obtained B.A. in International Relations from Hamilton College, a Master of International Affairs from Columbia University and an MA and a PhD in International Economics from the Graduate Institute of International Studies (Geneva).



Associate Director and Head of Aviation, Travel and Tourism at the World Economic Forum

Thea Chiesa is Associate Director and Head of Aviation, Travel and Tourism at the World Economic Forum. She has a background in business development and strategic planning in the aerospace/telecom industry, having spent nine years working with Telespazio both as part of Telecom Italia and Finmeccanica. She was part of the founding team of TVFiles SpA, an Italian telecommunication startup offering satellite broadband services to the media, pharmaceutical, and 3G industries, where she held the role of business development and was responsible for the relations with the European Union and the European Space Agency. At the Forum, she has developed an expertise in the Travel & Tourism industry, having headed the community for nine years. Coupled with her background in advanced communications systems, Ms Chiesa has developed a passion for the Travel & Tourism industry. She is currently working with key government and industry leaders in developing strategies and implementing innovative projects in the fields of T&T competitiveness and climate change, future of manufacturing, global supply chain and Transportation risk as well as having experience in analysing consumer trends . Ms Chiesa has a BSc in Management from Boston College and a Master in International Relations from Boston University. She is an alumna of the World Economic Forum’s Global Leadership Fellows Programme.



Director, Director of Government and External Affairs, Thomas Cook Group

Responsible for the Group’s relationship with governments (UK, EU and destinations) as well as key trade associations, Andy also has overall responsibility for the Thomas Cook Group’s Corporate Responsibility strategy. Andy was appointed as Director of Government and External Affairs in July 2009. He had previously spent 6 years as Director General of the UK Federation of Tour Operators and the International Federation of Tour Operators. A lawyer by background and training, he had previously spent 14 years as the Head of Legal Services for the Mytravel UK businesses. He is currently a Director of ABTA Ltd, as well as being Vice Chair of its Health & Safety Committee. He is also a Trustee of the Travel Foundation



Chairman of the Pacific Asia Travel Association (PATA) and Founder of Jetwing

Hiran Cooray is an experienced tourism industry professional with a wealth of experience across the Asia Pacific region. He was appointed Managing Director of Jetwing Hotels in 1987 and has quickly cultured a reputation for creating specialist boutique properties in his home country of Sri Lanka. Hiran has taken a very active role in the repositioning of tourism in Sri Lanka and was conferred with the honorary title, Sri Lanka Sikhamani by Her Excellency the President of the Socialist Democratic Republic of Sri Lanka. He has served with distinction as a Board member of the Sri Lankan Tourism Development Authority and also serves on the Board of The Small Luxury Hotels of the World. He has displayed remarkable commitment to sustainable tourism and has been serving as Chairman of the Responsible Tourism Partnership of Sri Lanka. A Marketing graduate from the University of North Carolina, Hiran Cooray has previously served as Chairman of the PATA Sri Lanka Chapter. He became Chairman of the Pacific Asia Travel Association at the PATA annual meeting held in Kuching, Sarawak in April 2010. He is a keen cricketer and a life member of the Singhalese Sports Club.


Vice Chairman of Sol Meliá

Sebastián Escarrer Jaume is Vice Chairman of Sol Meliá, the leading holiday hotel Chain with more than 300 hotels in 30 countries.
After graduating from ICADE, Mr. Escarrer held several positions in multinational companies including the Coca-Cola Corporation (Boston), the First Boston Corporation (New York and London), IBM Corporation (New York), Hyatt International (London) and the Mac Gemini Group (Madrid). In 1993 he obtained an MBA from The Wharton School of Business with three majors: Business Strategy, Finance and Multinational Management. Mr. Escarrer joined Sol Meliá in 1993 as Deputy Vice Chairman, became Chief Executive Officer in 1994 and Vice Chairman in 1997. Sebastián Escarrer is scheduled to succeed his father and assume the non-executive chairmanship of the Company. Mr. Escarrer is Chairman of Exceltur, the Spanish travel industry lobbying group representing the 30 largest companies in the Spanish travel industry, Chairman of Wharton Executive EMEA Board (University of Pennsylvania) and Chairman for the Progress in Management Association in the Balearic Islands and Vice Chairman for the Mediterranean region for the same organisation. At the same time Mr. Escarrer is a member of the Spanish Executive Committee of the International Chamber of Commerce, member of the Executive Committee of the World Travel and Tourism Council (WTTC) and board member at the International Advisory Board of Eurohypo, PICTET Advisory Board of the Premium Brands Fund as well as an active member of a number of Foundations such as Seres Foundation, Empresa y Crecimiento Foundation, Principe de Girona Foundation or Entorno Foundation. In 1997 Mr. Escarrer was selected as one of the 100 leading businessmen for the 21st Century by the World Economic Forum and in 2009 he was named as the Spanish business leader that generates the greatest confidence by the Barometer of Corporate Confidence.



Executive Director, World Tourism Organization (UNWTO) (moderator)

Mr. Favilla Lucca de Paula is currently Executive Director for External Relations and Partnerships at the World Tourism Organization (UNWTO). He has been in this position since January 2010. From April 2007, Mr. Favilla Lucca de Paula was Vice Minister of the Secretariat of Institutional Relations of the Presidency of Brazil. Prior to this appointment, he was Brazil’s first Vice Minister of Tourism (2003-2007) where he played a key role in the structuring of the first exclusive Ministry of Tourism in Brazil. During his term as Vice Minister of Tourism he was actively involved in the development and implementation of the 1st National Tourism Plan and worked to increase both tourism arrivals into the country as well as domestic tourism. He was also engaged in many of UNWTO’s activities as Head of the Brazilian delegation to all General Assembly and Executive Council sessions and Chairman of the UNWTO Commission for the Americas in 2006. From 1999 to 2002 he worked at the Ministry of Development, Industry and International Trade as Head of the National Department for Business Registry among other positions. Mr. Favilla Lucca de Paula was in Belo Horizonte from 1980 to 1998, first at the Development Bank of Minas Gerais and then the State Secretariat for Finance of Minas Gerais. Mr. Favilla Lucca de Paula has a MA in Development Studies from the Institute of Social Studies, The Hague, Netherlands, where he specialized in Regional Development Planning (1985-1986). He obtained his undergraduate degree in Economics from the Federal University of Minas Gerais (1979). Mr. Favilla Lucca de Paula is a Brazilian national, born in 1958. 



Anchor and correspondent for CNN International

Foster joined the network in 2005 and one of his first assignments was hosting special coverage around the failing health of Pope John Paul II. He went on to become permanent co-anchor of CNN Today where he covered a long list of major events including the outbreak of the 2006 Israel-Lebanon conflict, the failed London bombings and the Saddam Hussein trial. He was the first to report the collapse of levees around New Orleans and he has fronted special coverage around British politics and the 2008 Mumbai bombings.
In 2010, Foster played a central role in reporting the UK general election. He now anchors across CNN International’s flagship programmes, including ‘Connect The World’, compiling special reports.
Foster had a 10-year career at the BBC before joining CNN International. He started as a local radio reporter in the UK before transferring to the BBC World Service as a business reporter and presenter, most notably for ‘Newshour’. He later transferred to BBC Television News where he was best known as a correspondent and presenter on the flagship ‘Breakfast’ programme.
Foster has a BSc (Hons) in Business Administration from Cardiff University and a Postgraduate Diploma in Broadcast Journalism. He is half Swedish and lives with his young family in the countryside to the west of London.



Minister of Economy and Finance, Government of Andorra

Born 13 October 1971 in Escaldes-Engordany, Mr. Pere López is a Graduate in Business Administration and Management at the University of Barcelona, a post-graduate in Auditing at the Association of Chartered Accountants of Catalonia and a Master in Quality Management and Planning at the Open University of Catalonia (UOC).He is, since June 2009, Minister of Economy and Finance of the Government of Andorra. Prior he was Councillor of the Municipality of La Massana (2008-2009); Director of Finance of the Municipality of Andorra la Vella (2005-2009); Deputy Director of Administration and Finance of FEDA (March to September 2005); Head of Quality and Management Control in the General Management of FEDA (2003-2005); Head of Management Control attached to the Administration and Finance Department of Forces Elèctriques d’Andorra (FEDA) (1998-2003) and  Auditor (Gassó i Cia Auditors, SL) (1996-1998).



Ex-Minister, President of the Midi-Pyrénées Regional Council

Mr. Malvy was born in Paris on 24 February 1936 and has a degree in Law at the University of Toulouse. He has been the President of the Midi-Pyrénées Region since April 1998, having been re-elected to this office in March 2004 and March 2010. Likewise, he has been the First Deputy Mayor of Figeac since 2001, after being Mayor of that town from 1977 to 2001. His previous functions include 1st Vice President of the National Assembly (1981-1983); State Secretary in charge of Energy under the Minister for Industrial Restructuring and Foreign Trade (1984-1986); State Secretary for Relations with the Parliament under the Prime Minister, and Government Spokesman (1992); Minister for the Budget (1992-1993), and President of the Socialist Group of the National Assembly (1993-1995). Other functions include Spokesman of the Association of the Regions of France (ARF), President of the Association of Small Towns of France (APVF) since 1990, President of the Working Community of the Pyrenees and President of the Adour-Garonne Basin Committee since July 2008.



Vice-President Airline Market, Europe

Born in 1970, in Scotland, Simon Newitt has a BSc in International Relations from the London School of Economics, UK and an MSc in Air Transport Management from Cranfield University, UK.
He started his career at Avmark International in London in 1995 as an Industry Analyst and the assistant Editor of the Avmark Aviation Economist.
In 1997 he joined Rolls-Royce Commercial Engines in Derby as a Customer Analyst supporting the Sales and Marketing functions.
In 2000, Simon joined Embraer’s European office based in Paris as Manager - Airline Market Analysis.
In 2003 he was appointed Sales Director with the responsibility of introducing Embraer’s commercial aircraft to the Middle East market.
In 2007 he moved to Embraer’s headquarters in Sao Jose dos Campos, Brazil, as Director of Customer Training developing pilot, mechanic and flight attendant training solutions for each of Embraer’s business units.
In 2010, Simon returned to Embraer’s European office in Paris as Vice President for Embraer’s airline market activities (aircraft sales, support and services) covering the European and CIS markets.



Lead Consultant at CNN T.A.S.K. Group

Canadian by birth and after having held a series of leadership positions in Fortune 5 companies including IBM, Unilever and The Coca-Cola Company, Anita established CACHET CONSULTING, an international strategic consulting firm focused on TOURISM and ECONOMIC DEVELOPMENT. Trusted and respected at local, and international levels, Anita’s firm prides itself in providing its global government and private sector Clients with solid solutions for nation building, as well as sharing knowledge and expertise within the global tourism community through speaking at conferences and summits, publishing, and participating in major government panels.
In tandem, Anita is honoured to be lead consultant of the CNN T.A.S.K. (Tourism Advertising Solutions and Knowledge) Group, CNN International’s team of independent tourism professionals dedicated to supporting CNN’s clients across the globe - leaders and professionals of the Tourism sector - in their strategy and communications efforts critical to tourism development.
Anita’s expertise and genuine love for Tourism as a force for positive change to the identity, economy, social fabric, competitiveness and spirit of nations has been recently captured in her book “COME CLOSER: How Tourism is Changing the Future of Nations” released globally in March 2011.



Managing Director for STR Global Limited

Elizabeth Randall is Managing Director for STR Global Limited and is based out of London, England. Prior to being appointed Managing Director, Elizabeth had been Director of Operations for the company with responsibility for operations and client relationship management. Elizabeth has been active in the industry, speaking at international conferences and participating on panels at various events.
Elizabeth joined STR Global from the financial services industry, having served as Interim President/CEO for Pasadena Federal Credit Union in California after previously serving as Vice President, Member Services for the $120 Million organization.
Elizabeth is a 2007 recipient of the World Council of Credit Unions’ (WOCCU) Young Credit Union Professional Award and represented the organization on a Cooperative Learning Tour in Ecuador. In 2006, she was honored with the Callifornia Credit Union League’s Tomorrow’s Star award.
Elizabeth holds a bachelor’s degree from Vanderbilt University.

About STR Global
In 2008, STR brought together Deloitte’s HotelBenchmark™ and The Bench to form STR Global. STR Global offers monthly, weekly, and daily STAR benchmarking reports to more than 38,000 hotel clients, representing nearly 5 million rooms worldwide. STR Global and STR are now the world’s foremost sources of hotel performance trends and will offer the definitive global hotel database and development pipeline. STR is headquartered in Hendersonville, TN, and STR Global is based in London, with a satellite office in Singapore.



Secretary-General of the World Tourism Organization (UNWTO)


Taleb Rifai’s background combines solid political experience and technical knowledge in the field of tourism, as well as experience in the work and functioning of International Organizations. His background also provides him with extensive economic, business and academic experience.
He was elected as Secretary-General of the World Tourism Organization (UNWTO) at the General Assembly, Astana, Kazakhstan, in October 2009 and begun his four-year term on the 1st January 2010. He assumed the functions of Secretary-General ad interim of the World Tourism Organization since 1st March 2009 and served as Deputy Secretary-General from February 2006 to February 2009.
Prior to assuming his current post, Taleb Rifai was the Assistant Director-General of the International Labour Organization (ILO) for three consecutive years. His responsibilities included the overall supervision and implementation of the International Labour Standards, as well as advising on labour markets and employment policies, particularly in the Middle East region.
From 1999 to 2003, he served in several ministerial portfolios in the Government of Jordan, first, as Minister of Planning and International Cooperation in charge of Jordan’s Development Agenda and bilateral and multilateral relationships with donors and agencies. He was subsequently appointed Minister of Information, in which capacity he was spokesman of the Government of Jordan and in charge of communication and public media. During his tenure, he embarked on restructuring public media and in particular the Jordan Television Network. In 2001, his portfolio was expanded to include the Ministry of Tourism and Antiquity.
During his term as Minister of Tourism and Antiquity, Taleb Rifai established Jordan’s first Archaeological Park in the ancient city of Petra in collaboration with UNESCO and the World Bank. He also realized several large projects in Jerash, the Dead Sea and Wadi Rum. As Minister of Tourism, he was the Chairman of the Jordan Tourism Board, President of the Ammon School for Tourism and Hospitality and was elected Chairman of the Executive Council of the UNWTO in 2001.
In the three years preceding his service in the Jordanian Cabinet, he was appointed the CEO of Jordan’s Cement Company, one of the country’s largest public shareholding companies with over 4,000 employees. During his term he successfully led and directed the first large-scale privatization and restructuring scheme in Jordan by bringing in the world famous French cement company Lafarge in 1998 and continued to serve as CEO under the new Lafarge management.



Chairman, VisitBritain

Christopher became Chairman of VisitBritain in January 2007. He is also Chairman of International Personal Finance plc and The Windsor Leadership Trust. He has been an independent non-Executive Director at Ladbrokes plc (formerly Hilton Group plc) since 2003 and is an Executive Committee Member of the World Travel and Tourism Council. Previous roles include: 2004 - 2006 President and Chief Executive at Visa International; 1997 - 2003 Founder non-Executive Director of the Financial Services Authority; 1996 - 2004 Group Chief Executive at Bradford and Bingley; 1988 - 1996 Chief Operating Officer and Group Chief Executive at Thomas Cook. He was also a member of the Council and Executive Committee of the National Trust. Earlier in his career he was a Manager at McKinsey and Co, before spending nine years with American Express. Christopher became a Commander of the British Empire in the 2007 New Year Honours list for services to British business interests and charitable works in the UK and USA. Christopher is a graduate of Cambridge University and the Harvard Business School. He rowed for Cambridge in the 1970 and 1971 Boat Race, is a past-Chairman of Leander Club and is a Steward of Henley Royal Regatta.



Director, The Earth Institute at Columbia University (live video conference)

Jeffrey D. Sachs is the Director of The Earth Institute, Quetelet Professor of Sustainable Development, and Professor of Health Policy and Management at Columbia University. He is also Special Advisor to United Nations Secretary-General Ban Ki-moon. From 2002 to 2006, he was Director of the UN Millennium Project and Special Advisor to United Nations Secretary-General Kofi Annan on the Millennium Development Goals, the internationally agreed goals to reduce extreme poverty, disease, and hunger by the year 2015. Sachs is also President and Co-Founder of Millennium Promise Alliance, a nonprofit organization aimed at ending extreme global poverty. He is widely considered to be the leading international economic advisor of his generation. For more than 20 years Professor Sachs has been in the forefront of the challenges of economic development, poverty alleviation, and enlightened globalization, promoting policies to help all parts of the world to benefit from expanding economic opportunities and wellbeing. He is also one of the leading voices for combining economic development with environmental sustainability, and as Director of the Earth Institute leads large-scale efforts to promote the mitigation of human-induced climate change. In 2004 and 2005 he was named among the 100 most influential leaders in the world by Time Magazine, and was awarded the Padma Bhushan, a high civilian honor bestowed by the Indian Government, in 2007. Sachs lectures constantly around the world and was the 2007 BBC Reith Lecturer. He is the First holder of the Royal Professor Ungku Aziz Chair in Poverty Studies, at the Centre for Poverty and Development Studies, University of Malaya. He is author of hundreds of scholarly articles and many books, including the New York Times bestsellers Common Wealth: Economics for a Crowded Planet (Penguin 2008) and The End of Poverty (Penguin, 2005). Sachs is a member of the Institute of Medicine and is a Research Associate of the National Bureau of Economic Research. He has received many honorary degrees, most recently from Cracow University of Economics, Ursinus College, Whitman College, the Mount Sinai School of Medicine, Ohio Wesleyan University, Trinity College Dublin, the College of the Atlantic, and Southern Methodist University. Prior to joining Columbia, Sachs spent over twenty years at Harvard University, most recently as Director of the Center for International Development.



President & CEO of the World Travel & Tourism Council

David Scowsill became president & CEO of the World Travel & Tourism Council (WTTC) on 15 November 2010.
Prior to joining WTTC, David has been a non-executive director, building an extensive network in private equity and venture capital, whilst working on specific deals in retail, consumer, technology and travel sectors. He has served as chairman of PrivateFly, director of On the Beach Holidays, chairman of Yuuguu.com, non-executive director of ilG Digital, vice-chairman World Hotels AG, and non-executive director Venere.com.
David was CEO of Opodo until 2004 and before that he joined the board of Hilton International in 1997 as senior VP sales, marketing and IT, leading the brand re-unification programme between Hilton Group Plc and Hilton Hotels Corporation.
David worked at British Airways from 1993 to 1997 as director Europe/Middle East.
In 1991, he joined American Airlines as managing director, Europe, Middle East and Africa.



Minister of Tourism, South Africa

Born 10 November 1959, Mr van Schalkwyk is Minister of Tourism of the Republic of South Africa since 11 May 2009. He has a B Proc degree from Rand Afrikaans University (RAU), a Bachelor of Arts honours degree in Political Science (RAU) and a Masters of Arts degree in Political Science from (RAU). He is a Lecturer in Political Science at RAU and University of Stellenbosch. Member of Parliament since 1990. Mr van Schalkwyk was Minister of Environmental Affairs and Tourism of the Republic of South Africa (29 April 2004 - 10 May 2009) and Premier of Western Cape Province (21 June 2002 - 28 April 2004). He has been awarded the Award for Academic Achievement of the Transvaal Lawyers' Association and the Abe Bailey Bursary to Great Britain and Europe.  



Director of Expansion, and Chain Stores in CVC, Brazil

Bachelor in Tourism from the University of São Paulo, he is currently Director of Expansion and Chain Stores in CVC Turismo. Mr. Vertemate has been with CVC for 17 years, and has during this period occupied several positions including sales and branch manager, among others. He was responsible for the implementation of the CVC website and for the first tourism online store in Brazil. He was also responsible for projects such as ‘Brazil Easy’, a system for “do-it-yourself” trips, which today accounts for more than 30% of company sales. In the area of the CVC store’s chain, he is responsible for the expansion policy which includes the objective of reaching 1,000 CVC agencies by the end of 2013 and more than 8,000 independent agencies. Today CVC Chain includes 640 exclusive CVC agencies.



Senior Business Leader, Global Corporate Relations, Visa Inc

Paul Wilke leads the development of public relations strategies and related programs in support of Visa's ecommerce, cross-border transactions, and travel and tourism business objectives.
Prior to his current role, Paul worked in Visa's Asia Pacific region in Singapore, which he joined in 2004. He was responsible for all public affairs and communications activities of Visa in South and Southeast Asia. Additionally, he was responsible for Visa's travel and tourism initiatives in the Asia Pacific region, most notably with regard to the recovery of markets affected by the 2004 tsunami that hit Southeast Asia. Paul is a former board member of the Pacific Asia Travel Association (PATA).
Paul has nearly 20 years of communications and tourism experience.
He currently lives in Mare Island, California.



Director, Institute of Tourism Industry and Enterprises Development, China Tourism Academy, China

Research field: China macro tourism economy, leisure, research methodology of the tourism industry.
Education background: 1995-1999, Department of Planning and Statistics of Dongbei University of Finance and Economy, major in Urban Economy and Municipal Administration, bachelor’s degree in Economics. 1999-2002, College of Public Administration of Dongbei University of Finance and Economy, major in Regional Economics, master’s degree in Management. 2001-2005, College of Business Administration of Dongbei University of Finance and Economy, major in Enterprise Management, doctor’s degree in Management.
Work experience: 2002-2008, College of Tourism and Hotel Management of Dongbei University of Finance and Economy, worked as vice-professor in July, 2006, and Deputy Director of Tourism Industry Development Research Centre of Liaoning Province and Deputy Director of the Department of Tourism Management in October 2006.
Main research achievements: He has been conducting National Tourism Observation and National tourists satisfaction survey appointed by CNTA since 2009, and hosted 1 project of the National Social Sciences Foundation, 1 project of Liaoning Social Sciences Foundation, 1 project of the Tourism Bureau of Liaoning Province, mainly participated in 11 projects of the National Social Sciences Foundation, Asia-link of the European Union, National Development and Reform Committee and the Tourism Bureau of Dalian, published 11 theses in such core journals as Tourism Tribune, Tourism Science, Research on Dialectics of Nature, China’s Industrial Economy, and Reform, and published 5 books by China Tourism Press, Social Sciences Literature Press, and China Finance and Economy Press, and won the prize of Excellent Theses in Philosophy and Social Sciences of Liaoning Province.

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