Programme & Conclusion

Summaries of sessions



Welcome Dinner

Claudi Benet, Minister for Tourism, Trade and Industry, Government of Andorra
Martin Malvy, President of the Midi-Pyrénées Region
Taleb Rifai, Secretary-General, World Tourism Organization
Jaume Bartumeu, Prime Minister, Government of Andorra




Registration  - Coffee/tea


Side Event I
Thematic Breakfast on Tourism, Sports and Mega-events by Visa International

See the presentation here


Session I

The State-of-the-Industry – Global Outlook: Where does the tourism sector stands following the most challenging years in recent history and what are the short term prospects for the sector?

Introduction and Moderation by Max Foster, Anchor, CNN International

Panel Debate

Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)
David Scowsill,President and CEO,World Travel & Tourism Council WTTC)
SebastíanEscarrer Jaume, Vice-Chairman, Group Sol Melia SA
Elizabeth Randall, Managing Director, STR Global


Network Break

11.00- 12.00

Session II
Creating a New Competitive Framework in Tourism: Key Factors to Stimulate Growth: Future growth will demand new competitive models. What are key competitive factors for tourism? What does innovation mean in tourism? How can public and private sector work together to create a more competitive framework, stimulating innovation, capacity building and investment and remove existing obstacles to travel.

Introduction and Moderation by Thea Chiesa, Associate Director,
Head Aviation, Travel & Tourism Industries, World Economic Forum (WEF)

Panel Debate

Marthinus van Schalkwyk, Minister of Tourism, South Africa
Christopher Rodrigues, Chairman, Visit Britain
Roberto Vertemati, Director of Expansion, CVC, Brazil
LI Zhongguang, Director, Institute of Tourism Industry and Enterprises Development, China Tourism Academy, China
Gloria Guevara Manzo, Secretary of Tourism, Mexico


Side Event II
Launch of 2011 Travel & Tourism Competitiveness Report by World Economic Forum (WEF): The Travel & Tourism Competitiveness Report aims to measure the factors and policies that make it attractive to develop the T&T sector in different countries. This session will present the results of the 4th edition of the Report, followed by a discussion with its authors.

See the presentation here


Side Event III
CNN TASK: Effective Tourism Communication in  Ever-Changing Media Times: While those working in the Tourism sector recognise the critical part it plays in the global economy, how do we communicate its importance to the rest of the world? How do we secure Tourism's place in setting our various national agendas? How do we distinguish our brands, and indeed ourselves, in an increasingly complex, time-sensitive world? CNN International’s TASK Group presents an invaluable review of effective communications methods for the Tourism sector. Looking closely at both message and media, from traditional to Twitter, Anita Mendiratta will share TASK’s insights and advice for effective and impactful tourism communication and traveller engagement.

See the presentation here


Networking Lunch


Key Note Speech
Jeffrey Sachs, Director, The Earth Institute (live video conference)


Session III
Investing in Responsible Tourism: Contributing to a Fair and Inclusive Growth: 
How to build an environmental and social responsible tourism sector that benefits local communities, preserves the environment and contributes to poverty alleviation and development?

Introduction and Moderation by Márcio Favilla, Executive Director,World Tourism Organization (UNWTO)

Panel Debate

Simon Newitt, Vice President, Airline Market, Embraer Europe
Andrew Cooper, Director, Corporate Social Responsibility, Thomas Cook
Marina Apaydin, Deputy Director, World Heritage Center, UNESCO

Hiran Cooray, Chairman of the Pacific Asia Travel Association (PATA) and Founder of Jetwing


Closing Remarks

Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)
Pere López, Minister of Economy, Government of Andorra


Closing Dinner


Hosted by      Organized  by  
Govern Andorra   World tourism Organization