Programme & Conclusion

Summaries of sessions

SUNDAY, 6 MARCH 2011

19:30

Welcome Dinner

Claudi Benet, Minister for Tourism, Trade and Industry, Government of Andorra
Martin Malvy, President of the Midi-Pyrénées Region
Taleb Rifai, Secretary-General, World Tourism Organization
Jaume Bartumeu, Prime Minister, Government of Andorra

 

MONDAY, 7 MARCH 2011

08.00-09.00

Registration  - Coffee/tea

09.00-09.30

Side Event I
Thematic Breakfast on Tourism, Sports and Mega-events by Visa International

See the presentation here

09.30-10.30

Session I

The State-of-the-Industry – Global Outlook: Where does the tourism sector stands following the most challenging years in recent history and what are the short term prospects for the sector?

Introduction and Moderation by Max Foster, Anchor, CNN International

Panel Debate

Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)
David Scowsill,President and CEO,World Travel & Tourism Council WTTC)
SebastíanEscarrer Jaume, Vice-Chairman, Group Sol Melia SA
Elizabeth Randall, Managing Director, STR Global

10.30-11.00


Network Break

11.00- 12.00

Session II
Creating a New Competitive Framework in Tourism: Key Factors to Stimulate Growth: Future growth will demand new competitive models. What are key competitive factors for tourism? What does innovation mean in tourism? How can public and private sector work together to create a more competitive framework, stimulating innovation, capacity building and investment and remove existing obstacles to travel.

Introduction and Moderation by Thea Chiesa, Associate Director,
Head Aviation, Travel & Tourism Industries, World Economic Forum (WEF)

Panel Debate

Marthinus van Schalkwyk, Minister of Tourism, South Africa
Christopher Rodrigues, Chairman, Visit Britain
Roberto Vertemati, Director of Expansion, CVC, Brazil
LI Zhongguang, Director, Institute of Tourism Industry and Enterprises Development, China Tourism Academy, China
Gloria Guevara Manzo, Secretary of Tourism, Mexico

12.00-13.00


Side Event II
Launch of 2011 Travel & Tourism Competitiveness Report by World Economic Forum (WEF): The Travel & Tourism Competitiveness Report aims to measure the factors and policies that make it attractive to develop the T&T sector in different countries. This session will present the results of the 4th edition of the Report, followed by a discussion with its authors.

See the presentation here

13.30-14.30

Side Event III
CNN TASK: Effective Tourism Communication in  Ever-Changing Media Times: While those working in the Tourism sector recognise the critical part it plays in the global economy, how do we communicate its importance to the rest of the world? How do we secure Tourism's place in setting our various national agendas? How do we distinguish our brands, and indeed ourselves, in an increasingly complex, time-sensitive world? CNN International’s TASK Group presents an invaluable review of effective communications methods for the Tourism sector. Looking closely at both message and media, from traditional to Twitter, Anita Mendiratta will share TASK’s insights and advice for effective and impactful tourism communication and traveller engagement.

See the presentation here

14.30-15.30

Networking Lunch

15.30-15.45

Key Note Speech
Jeffrey Sachs, Director, The Earth Institute (live video conference)

15.45-17.00

Session III
Investing in Responsible Tourism: Contributing to a Fair and Inclusive Growth: 
How to build an environmental and social responsible tourism sector that benefits local communities, preserves the environment and contributes to poverty alleviation and development?

Introduction and Moderation by Márcio Favilla, Executive Director,World Tourism Organization (UNWTO)

Panel Debate

Simon Newitt, Vice President, Airline Market, Embraer Europe
Andrew Cooper, Director, Corporate Social Responsibility, Thomas Cook
Marina Apaydin, Deputy Director, World Heritage Center, UNESCO

Hiran Cooray, Chairman of the Pacific Asia Travel Association (PATA) and Founder of Jetwing

16.00-16.30


Closing Remarks

Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)
Pere López, Minister of Economy, Government of Andorra

20.00

Closing Dinner

 

Hosted by      Organized  by  
Govern Andorra   World tourism Organization